Imagine you’re strolling through one of Jacksonville’s historic districts, casually glancing at shops, restaurants, and local businesses. Storefronts line the sidewalk, each competing for attention. As you walk down the pavement, one sign catches your eye before you even reach the place where it hangs. It extends outward from the building, is easy to spot, and visible to everyone passing by. That’s a blade sign hard at work.
What is a Blade Sign?
A blade sign is a unique type of exterior sign, designed to protrude from a storefront or structure. Rather than lay flat against a wall, these signs are most often mounted perpendicularly to the side of a building. They project outwards, directly into the line of vision of pedestrians and traffic and have multiple sides so they can be seen from all directions. Because of this design feature, blade signs are extremely effective at grabbing attention and great for catching one’s eye.
The history of the blade sign dates back to the Middle Ages, when most people could neither read nor write. Shopkeepers and tradesmen needed a way to communicate their services to the common people. A sign, painted with symbols or pictures, was hung above their door to direct townsfolk and travelers to the right place. It is even said that King Richard II passed a law in 1393, which required alehouses and inns to display a sign. The concept of the blade sign was simple but effective, and it’s a design that continues to serve businesses well today.
Benefits of Blade Signs for Businesses
Blade signs are timeless, and it’s not surprising that many local businesses in Jacksonville choose to incorporate them into their storefront signage solutions. Because of their unique mounting style, projecting signs (another name for blade signs) often have greater visibility than a typical wall sign can offer. A sign that extends outward makes it easier to spot a business from a distance or locate a specific store. This is advantageous for businesses in historic districts like Riverside, or downtown areas like Springfield, where traffic is slower and more people amble about.
You might notice that often blade signs are used in conjecture with other wall signage. This is a smart way for businesses to reinforce their brand. Wall signs are excellent for communicating who you are and what you do, but ultimately visual interest and brand aesthetic are what create a memorable storefront presence. Combine the nostalgic style of projecting signage with the practicality of a flush mount wall sign, and your brand presence and message will shine forth.
While combining sign types create a strong brand presence, there are other times when a storefront space may be limited. Blade signs are small but mighty ambassadors for business with restrictive space and can help draw attention where it is needed.
Best Businesses for Blade Signs
Almost any type of profession can benefit from using a blade sign. For businesses in North Florida, they are especially good at communicating a vintage aesthetic or modern design. Businesses that might want to consider blade signage for their buildings include:
- Restaurants
- Coffee shops
- Boutiques
- Salons/Barbershops
- Professional services
- Businesses located in historic districts or shopping areas
Restaurants and stores in Downtown Jacksonville are where projecting signage thrives. Paired with close building quarters and historic architecture, these signs grasp attention with a stylish presence.
Blade Sign Design Tips
Blade signs can be designed around a certain geometric shape, custom logo, or brand color scheme, but like all signage there are some key tips to consider.
Keep Fonts Readable –
Let you sign design shine, but make sure your text is clear and your message is highly visible.
Use Bold Brand Colors –
Keep your branding consistent by sticking with colors you typically use – signage sets the exterior tone for your business. The use of black and white works particularly well for projecting signage, because it provides high contrast.
Include Your Logo –
A clean looking logo or simple icon speaks volumes. Utilize bold minimalism – even a single letter strategically placed on a sign can spark interest.
Consider Using Illumination –
Not all blade signs require illumination, but when used in certain settings, it gives your signage a great advantage.
Choose Durable Materials –
Projecting signs can be custom built in several different materials and finishes. The size, shape, and application of your sign will help determine what the best material to use is.
A few classic choices are:
- Metal (Aluminum and Steel)
- Acrylic
- Wood
- Composite Materials (High Density Urethane)
With all design choices, it’s best to contact a professional sign company to customize your signage. Heritage Signs is Jacksonville’s full service sign company. We specialize in custom sign fabrication and can manage your project from sign permitting and design through sign installation.
Final Thoughts
Next time you stroll the shops of Jacksonville, take note of the signage. Which ones actually capture your attention? Whether it’s a barbershop on a busy street or a restaurant tucked between neighboring storefronts, a blade sign creates visibility where traditional wall signage may be overlooked. It’s a classic addition that can make a business more noticeable, more inviting, and ultimately more memorable to the people passing by every day.